Today we turn our attention to the proper use of keywords and site advantages of SEO-friendly URLs.
Keywords in URL
An optimized URL helps search engines to identify the topic of the page it represents. This can be done by using keywords in places considered relevant: domain, sub-domain folders (categories) and the description of the page (as shown in the picture below – via SEOmoz):
Remaining unchanged for all URLs for a site area of greatest relevance in terms of keywords for the home page (homepage). That’s why we still refer to as the editable URL for each individual page (/ folder / page-description /).
Search engines pay attention to keywords entered in the URL of a page, but their importance is not as great as those placed in the page title or H1. So it is more useful in terms of SEO URLs to use to change the words that are interested (in the plural instead of singular, synonyms, or articulation). Moreover, as the URL is long, the words used there diminishes its importance.
Note: An example of the supremacy of the title page might be exactly the situation the previous article on Web Copy search on Google for “optimization URL” and “optimized URL”.
If it is generally recommended that a page title and h1 be similar, otherwise the situation is the URL of that page. Matt Cutts points out that changes in our keywords in the URL (compared with the previous items) page in question exempt from the danger of appearing spammy to Google.
Long Tail URL
Not to be confused with the long tail keywords. Basically, it’s a way to customize the URL for the homepage by adding keywords where the domain name and permanent redirect to the new page address. SEO can benefit when the domain name contains the brand and not targeted keywords for that site.
Again it should be noted that we now refer to the URL that follows the domain and TLD. This is important because it is better to avoid using separators (“-” and “_”) in the field, have no such restrictions for the rest of the URL. In contrast, our SEO experts recommend using separators like “-” (hyphens), “_” (underscores) and “+” to highlight keywords.
If you Google a few years ago shows a clear preference for hyphens versus underscores, in 2008 they are treated equally and can be used depending on taste. Personal use only “-” (hyphens) to Web URLs Copy, they are more pleasant to view.
Finally, it is important to remember that using keywords in URLs (as well as all over the site) should be in moderation to avoid spam label. Search engines are susceptible to “suggestion” that we can offer through keywords, but any abuse is eventually punished.