What is affiliate marketing?
When we talk about online business, affiliate marketing is one of the most popular online business among online marketers. There are people out there that had to success with affiliate marketing. They can generate big money from affiliate marketing. For beginners, affiliate marketing is the first step in the online business. We don’t have to own products. We just focus on how to promote that program to get money online.
Affiliate Marketing – the definitions.
An advertiser, or merchant, is the company who is selling a product. An affiliate sometimes referred to as a publisher or partner, is another person or company who assists in the promotion of the product and earns a commission for doing so. (That could be you!) In between is the account management service that partners the advertisers with the affiliates and keeps track of the sales and commissions.
Here is the scheme:
When a business decides that they would like to have some help selling their product or service, they will then start an affiliate program. When they do this, they are allowing others to sign up and sell their products or a particular service that they are offering. The ones that sign up to the affiliate program have multiple ways that they can market the service or the product that we will get into later. However, the company that needs the help selling the product will then give all of their affiliates a unique ID number that they can use in their links, and so that the company can see who the sale came from when a sale is made from an affiliate.
Success in Affiliate Marketing
There are many different types of affiliate marketing programs. There are those that offer one time commissions off of a sale. Some of them might offer lifetime commissions, and others may pay just for leads that you can get them. Whether it is for a newsletter lead, or something else. Just having interested parties sign up for things for more information is another one.
If you want to become an affiliate, you first need to choose either a product you want to sell, or an account management service. You will end up with both, but the choice of one will determine the choice for the other. If you choose the product first, the advertiser will direct you to the account management service that they already work with. If you choose the account management service first, they will provide you with a list of merchants that they do business with.
To see if your favorite product or company offers an affiliate program, go to their website and check the menu bar or the bottom of the screen. Look around for the word “affiliate”. Click on that link, read about their program and requirements, and fill out their application. Some companies require specific types of websites to place their links on. They will email you all you need to know to get started.
If you don’t know what specific product you would like to promote, or if you want to promote several, I recommend browsing the participating merchants on the account management service’s website.
Once you have chosen the affiliate programs that you are wanting to market, you will then need to be sure to read all of the rules and stipulations for that program. Because all of them will be different. Some may not want their name used in the URL of your website, and some might also not want the particular product or service that you are selling for them used in the title tags for the page, or anywhere else on the page. Because of all of the different requirements and stipulations that you have to read, you may even need some software to help you sort it all out and decide which one is the best for you and your affiliate marketing business.
Try to stick to products or ideas that you are familiar with and passionate about. It will be much easier to market to your visitors if you can add value to the link you want them to click on. Personal recommendations or stories will get way better results than just a banner or solo text link. Give them a reason to click on your links.
Affiliate marketing is something that anyone can learn. Start out by reading a good ebook or blog by someone that is a pro for the best marketing tips and techniques that you can use. Learn from others that have done and accomplished what you are trying to do.
Welcome to Affiliate Marketing World! Good luck!