An Effective web design has a great layout so your website visitors can find the information he was looking for quickly. To create an effective web design, you must take attention for a few things like:
- Do important information that you want to convey can be directly seen by your visitors?
- Do visitors find the content they are looking for on your site?
- Are visitors looking at the right place on your web page?
- Is your website easy to navigate?
- Do you have a web page loading fast enough to make visitors do not move to another website?
Here are some web analyzer tools that can be used to answer the above questions, so you can be easier to evaluate.
Clickheat is an open source web analyzer tool that can be used to display hot and cold zones of a web page. Hot zone shown in red and red color on the areas is most pages clicked by your visitor. You can download this tool at http://www/labsmedia.com/clickheat
2. Crazy Egg
Crazy Egg offers a lot of analytical tools that can be used to visualize what activities are most often done by your visitors. Overlay feature will provide a variety of data about the links on your web pages and confetti features can be used to view the properties of your visitors (the operating system used and from where they came from)
This tool can be downloaded at http://www.crazyegg.com. The free version can only be used to analyze four single web pages, so use on the web pages that most frequently visited.
3. YSlow for Firebug
The main principle of effective web design is not only should be presented in a logical and elegant but also have to be displayed quickly and has a little delay. YSlow for Firebug is a free plugin for Firefox that can provide information is a front-end web page having a good performance or not. This plugin provides value to your page (A-F) and indicate which side has a problem. To be able to use this plugin you must use the Mozilla Firefox browser and download the Firebug extension in http://addons.mozilla.org/en-US/firefox/addon/firebug. Also, download the plugin YSlow in http://addons.mozilla.org/en-US/firefox/addon/yslow.
Clickdensity is a complete package of web analyzer that can help you assess your website design. You can use Heat Maps to show where visitors click on most and Hover Maps feature is used to show you which visitors make the mouse hover over your links but not clicking.
Free trial of click density can be downloaded at http://clickdensity.com
The unique part of clicky is a real-time tracking feature called a “spy”. Besides “spy” there is also another analysis of data that can be used. Such as, “user actions” that serve to record traces of a user clicks your website and “visitors” that serves to show your visitors that properties (IP address, OS, and browser used). Demo of the tool can be downloaded at http://getclicky.com
ClickTale provides a wealth of data that can show visitor activity on your web. Suppose the average estimate of the time it takes a user to click your link, the doubts of your user to click a link and the ratio between the success click and a mouse hovers only. You can get it at http://clicktale.com
One of the best free service from Google is Google Analytics. It’s very easy to use and offers many features that can help study the performance of your website pages. Site overlay feature that can give a visual overview of the most popular places most clicked by your visitors and data on the top exit pages (where most pages make visitors leave your web)
They are 7 important web analyzer tools you need to know if you want to do optimization on your web page layout.
Keep in mind that good design lies in the combination of quality content and how you present that content on your website.