Google still roll and roll again. After Panda 3.5 update, Google had launched new update that so calls Google Penguin. I think Google loves animal and zoo. So perhaps in the next update, they will launch “dolphin”, “walrus” or “Winnie the Pooh”I guess. Sorry guys, it’s only a joke from me.
Ok, let’s get to the story about Google Penguin. “Penguin” came on April 24, 2012. This new update was released because there are big issues with their latest update. You already have known that Google released Panda 3.5 on April 19, 2012. There is a strange “fault” if I can say that for Panda 3.5 update here. This is because there are many sites that were considered as a parked domain by Panda 3.5. So, there is a big drop in traffic for those sites.
Matt Cutts, the head of Google’s web spam team admitted the mistake in a Google+ post.
… our classifier for parked domains was reading from a couple of files which mistakenly were empty. As a result, we classified some sites as parked when they weren’t.
I apologize for this; it looks like the issue is fixed now, and we’ll look into how to prevent this from happening again.”
Google quickly rectified the problem. So, if your traffic hasn’t recovered, one of the other factors is a more likely cause. (www.wordtracker.com)
If you already got the point here, I guess all of you can understand why Google launched Penguin.
How to solve this “Google Penguin” update?
Google announced from their webmaster blog,
“… always targeted webspam in [their] rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content”.
With this announcement, we can see that Google want to give the site with high-quality content a good SERP. There are many sites right now that have high-quality content, but they cannot rank better, because there are some sites too with lower quality content and with over optimization strategies. These lower quality sites can rank better, even in #1, #2 or #3 on page 1 of Google Rank.
Back about a year ago, Google suggested us to optimize our pages in order to get high ranking, but now it’s a bad idea to do it.
What Does Over Optimization Mean?
There’s a lot of speculation with what over optimization actually is, and what can get you penalized with this latest algo update. For example, keyword stuffing, too many inbound links with rich anchor text, overly optimized title tags, footers filled with optimized content, etc. Basically, any spammy tactic that companies have used to game the system…
To be clear, these aren’t tactics that a typical webmaster would use. Based on the screams from webmasters that have been hit during recent testing, and now as the algo gets rolled out, spammy inbound links seem to be causing a lot of problems. That said, I’m sure we are going to see many examples of different tactics getting penalized too. (www.hmtweb.com)
How to Recover from Over-Optimization
Make the changes to all your pages and website and wait for Google to re-crawl your site and to remove the spammy flag from your website. This might take weeks and even months until you notice the change. (www.itechcolumn.com)
Creating and having high-quality content is not new issues for us, right? But, what is high-quality content is?
The post also includes a complete Panda monthly timeline, detailing the changes introduced in every update. It also provides some useful tips about what Panda rewards:
– Accessible and clear content without obscuring it with excessive ads.
– Engaging users and trying to make them stay; not just offering raw content.
– Avoided any repeated texts, even if small.
For instance, sites must avoid duplicate or spun content, since Panda is now able to detect them more effectively, and they will definitely affect your ranking. There’s also a design tip: check your templates — if you use the same ones repeatedly throughout your site, and they have the same sidebar and footer texts, they claim that Panda will think you’re repeating content. Minimal themes are recommended. The article looks at some of the well known, tried and true SEO topics such as quality backlinking. (www.site-reference.com)
Content- A very important and inevitable tool for your blog, to overcome the aftermath of the Panda Update, and come into the notice of your target audience, is to post good quality content on your blog. Research says that only high quality contents manage to gain appreciation and attract quality traffic to any blog, thereby increase its popularity as well. From SEO point of view, it is best advised to get rid of low quality content by deleting it, which, in turn, would also assist in escaping the Panda effect from your blog, if at all it consists of the Google Panda Update.
Alternatively, there are other ways of getting rid of inferior quality content as well. You can make and add ‘noindex’ to your old posts, if you experience that it has not managed to attract good traffic in the previous month. To get full knowledge of the pages which had low or no traffic, you can use Google Webmaster tool. However, if you notice that some pages, which are of prime importance for your blog, have had very low traffic off late, you can simply update those pages and add or delete other useful or useless content from it, thereby giving way to only quality content to come into notice of your followers. (www.inspirationpad.com)
What I can recommend you is try to re-write all of your content following the criteria above. Though, it can’t re-boost your ranking in search engine immediately, you can have a good investment in the future.