Whether you like or not, as a beginner blogger you have to know a few of basics of SEO. If you have known basics of SEO you can compete with billions sites and blogs and never feel to fear with this competition. As a beginner and low-budget blogger, you don’t have to spend much money just for doing SEO for your blog by hiring SEO providers or SEO firms. OK, let’s go to step by step learning so you can do it easily.
Basics of SEO #1 – Definition
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines refers to the “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increases its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic. (from wikipedia.org)
Basics of SEO #2 – Keyword and Market Research
This is the most important thing of basics of SEO that you have to do if you want to win the competition. You must do market and keyword research properly. The success or not of your blog will be determined by this step. There are many
keyword research tools in the market, paid or free. Some of them are:
- Market Samurai
- Micro Niche Finder
- Traffic Travis
- Google Adwords
Keyword research tools are better at providing a qualitative measure than a quantitative measure, so don’t be surprised if actual traffic volumes vary greatly from the numbers suggested by these tools. When in doubt you can also set up a Google AdWords account to test the potential size of a market.
In addition to looking up search volumes for what keywords you think are important; also take the time to ask past customers how they found you, why they chose you, and what issues were important to them in choosing you.
The next step is to search the major search engines to see what types of websites are ranking for words which you deem to be important. For example, if mostly colleges, media, and government institutions are ranking for your most important terms it may be difficult to rank for those types of queries. If, on the other hand, the market is dominated by fairly average websites which are not strongly established brands, it may be a market worth pursuing.
You can extend out the research you get from the search results by using the SEOQUAKE extension with your browser.
This places many marketing data points right in the search results, and thus lets you see things like:
- Site age
- Google PageRank
- Inbound link count
- If any governmental or educational sites link at their site
- If they are listed in major directories
- If bloggers link at their sites
(from : http://knol.google.com/k/seo-basics)
You don’t have to use all keyword tools above. Just pick one and use it properly. For me, Google Adwords is useful enough to my keyword research tool.
Basics of SEO #3 – On Page Optimization
You will not get good SERP if there are not any keywords in your contents. There are some rules you must follow to do On-page Optimization.
- Title Optimization
A site’s title tag is by far the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. The title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands of results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.
- Meta Tags Optimization
A site’s Meta tags may not be as important as it used to be before, however, I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet if a searcher finds it appealing he is likely to click and go to your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.
- Important HTML Tags
It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in HTML which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually, you can use them to define the page/post titles or the important sections of your website.
- Keyword Optimization & Synonyms
Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.
- Link Optimization
It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.
- Image Optimization
If your site has a lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However, for a Web crawler, the whole interpreting process is completely different. Search Engine spiders can only read the text but not images. So you need to use some special tags for your images in order to give them some meaning.(from searchenginejournal.com)
If you are WordPress guy, you can use a plugin to monitor how good your on-page optimization is. These plugins are SEOPressor, ClickBumpSEO, and EasySEO. Those are paid plugin, but you can use a free plugin like WordPress SEO plugin by Yoast that has a function similar to those paid plugin.
Basics of SEO #4 – Off Page Optimization
The next step you must do is how to make your blog or site get indexed by search engines and have many quality backlinks. Some of them are:
- Social Media Marketing
- Article Marketing
- Press Releases
- Guest Blogging
- Search Engine submission
- Directory Submissions
- Forum Submissions
- Image posting
- Profile posting
- Blog commenting
- Video posting
- PDF submission
- Power point distribution
- Feed directory submission
- Blog directory submission
- Social Networking
Of course, you don’t have to do all those list above. You might well use just some of them. If you’re a blogger, think guest blogging, social media and blog commenting. If you’re a software provider, and you update your software every other week, you’ll have good results with press releases (especially paid ones that ensure massive targeted distribution). If you have a micro website for adsense income, think article submissions and forum posting.
Off page strategy should be chosen on a case-basis only. (from: daniweb.com)
The 4 of Basics of SEO above is a first step for you before you jump deeper into advanced SEO.